|
|
|
|
 * |
| |
 |
 |
 |
| Monthly Unique Visitors(000) |
25,120,000 |
4,575,000 |
11,000,000 |
| Total Monthly Page Views(000) |
2,633 |
791,000 |
1,666,000 |
| Monthly Active Reach |
17% |
3% |
7% |
| Minutes Per Person |
54.6 |
100.8 |
54.6 |
| Days Per Visitor |
5.5 |
8.2 |
6.4 |
| Pages Per Person |
105 |
173 |
152 |
| Online Savvies** |
| 5+ Years Online Experience |
118 |
123 |
108 |
| Online Everyday |
126 |
126 |
132 |
| 2+ Computers |
118 |
125 |
106 |
| Broadband Connection |
122 |
125 |
117 |
| Online Shoppers** |
| Automobiles |
127 |
129 |
128 |
| Vacations |
130 |
133 |
123 |
| Stocks |
156 |
166 |
154 |
| Home Electronics |
149 |
156 |
138 |
| Drugs/Remedies |
153 |
145 |
181 |
| Key Vertical Behaviors** |
| Intend to Purchase a Car |
116 |
118 |
115 |
| Search for Job Online |
141 |
132 |
170 |
| Starting Own Business |
128 |
137 |
128 |
| Chat Online |
176 |
182 |
182 |
| View/Post Photos Online |
123 |
126 |
121 |
| Purchase Movie Tapes/DVD's |
149 |
148 |
157 |
| Download Music/MP3 |
144 |
148 |
148 |
| Definitely/Probably will (move, 1 year) |
107 |
105 |
112 |
| Online Games |
159 |
136 |
214 |
| Online Casino Gambling |
209 |
152 |
372 |
| Seek Personal Healthcare Online |
132 |
133 |
136 |
| Home Repair/Renovation |
115 |
119 |
113 |
| Seek Parenting/Family Information |
147 |
148 |
155 |
| Gourmet Cooking |
111 |
116 |
106 |
| Any News Online |
123 |
125 |
124 |
| Fantasy Sports |
169 |
166 |
197 |
| Sports News |
126 |
130 |
124 |
|
| *Source: comScore/Media Metrix December 2003 |
| **Source: '@Plan Winter 2003 - 2004, index as Site vs. Web composition |
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